Y.CO · Spring 2012

While working at POKE, we were approached by yacht charter and brokerage experts Y.CO to design and build a brand new site to showcase the incredible experiences enjoyed by Y.CO customers around the world.

We built a responsive site that pushed the limits of the browser (whilst using graceful degradation where possible) in a full-screen, HTML5-video-enhanced, highly animated web experience that puts the amazing images captured by Y.CO front and centre.

The site was met with great critical acclaim including a feature on FWA Site Of The Day and various industry coverage. It’s also “inspired” quite a few other sites – some more fundamentally than others – imitation being the sincerest form of flattery and all that. We even got a compliment from Eric Schmidt (really).