Turnbull & Asser · Summer 2015

POKE was commissioned by premium outfitters Turnbull & Asser to design and build a media-rich and luxuriant new front-end e-commerce site, and I led the team that developed it. We produced a comprehensive set of modules and full-page templates that were later integrated into a Magento back-end by a third party.

Key challenges included the responsive integration of high-resolution images and video of Turnbull’s beautiful products and processes so that customers on all devices would have a fittingly superb browsing and ordering experience.

We produced a fully documented and version-tracked module catalogue, as part of a standalone front-end build that used Jekyll to provide reasonable templating while avoiding the complexity of a full back-end. ExpressJS was used in a few places to simulate API endpoints for AJAX.