Game of Thrones: The Exhibition
Companion site for international series tie-in event
Launched:
- Summer 2015
Project team:
- POKE
Role:
- Co-developer
For HBO’s 2015 global exhibition promoting the release of Season 5 of Game of Thrones, POKE created two digital experiences to be included in the show. These featured visitors being digitally composited into image and video assets from the series – live on the show floor in specially-constructed booths – with the results being delivered via a companion site built by myself and talented POKE colleagues.
The on-site experiences used a clever combination of green-screen and difference-mask background replacement techniques to insert our guests into still photos and video, masterminded by media processing pipeline maestro Eric. On an average exhibition day the system would process over 3,000 images and 1,000 video clips for visitors.
The companion site supported events in eight countries and featured content translated into five languages, including Hebrew (my first experience of development supporting a right-to-left language). The guest-facing part of the companion site used a Backbone.js app to provide a dynamic interactive experience, automatically pulling in new media as it was generated on our servers.
By the end of the exhibition tour we had generated over 150,000 pieces of media for visitors worldwide and weathered heavy traffic from the multiple international ticket launches and press features that brought hundreds of thousands of visitors to the site for each event.
